In 2025, The Research Central participated in IIEX Latin America 2025, one of the mos relevant gatherings for the market research and insights community in Latin America, held in Mexico City. The event brought together regional and global leaders with a shared objective: to deepen the understanding of the Latin American consumer and explore new ways to develop more effective and culturally relevant marketing strategies.

During the conference, Jorge Andrés Ruiz, Senior Executive at The Research Central, moderated the session “A Mosaic of Realities – Central America and the Caribbean Islands in Perspective”. This discussion focused on highlighting the social, cultural, and economic diversity of these sub-regions, addressing methodological challenges, and emphasizing the importance of designing research approaches that acknowledge local nuances rather than applying homogeneous frameworks across highly diverse markets.

TRC’s participation in IIEX Latin America reinforces its commitment to knowledge sharing, research innovation, and the continuous strengthening of the insight’s ecosystem across the region. Events like these not only provide exposure to emerging trends, technologies, and methodologies, but also offer a platform to actively contribute to the conversation on how to generate more accurate, relevant, and actionable research for Latin America and the Caribbean.