We conduct ethnographic sessions in natural environments—homes, workplaces, neighborhoods, or points of purchase—guided by experienced local moderators who know how to observe behaviors and uncover real-life usage patterns. Each visit is supported by clear logistics: respondent validation, scheduling coordination, stimulus handling, and full audio/video documentation when required. We prepare detailed field protocols, task-based activities, and observation guidelines to ensure consistent outputs across markets. After each session, our team delivers recordings, photo logs, and moderator notes on the key behaviors, tensions, and opportunities identified. With extensive experience running ethnographies across Latin America and the Caribbean, we provide authentic context and insights that help clients understand how products and decisions play out in everyday life.